IGEN ENERGY YATRA 2025 – The ALBATRO Journey

✨ Mission & Symbolism

The Institution of Green Engineers (IGEN), in association with SEERAKKU and #igenEnsavClub, proudly announces the launch of SEERAKKU presents IGEN ENERGY Yathra 2025 – The ALBATRO Journey, a nationwide movement to promote energy conservation and sustainable living.

Starting on 1st December 2025 and culminating on 30th December 2025, ALBATRO — The IGEN Energy Messenger — will embark on a 30-day flight across 60 campuses, inspiring India's youth to promote #ENSAV9MANTRAS to the public and encourage everyone to practice the daily habit of saving one unit of energy at industry and home.

Symbolism: The Albatross is a migratory bird known for long, purposeful journeys across the planet — graceful, resilient, and sustainable in flight.

ALBATRO (Albatross + Energy Bro) represents the spirit of energy responsibility that travels from one campus to another, spreading awareness on the #ENSAV9MANTRAS.

🎯 Objectives

Goal	Description
Continuous Movement	To create a continuous, visible national energy conservation movement connecting 60 organisations.
Mantra Promotion	To demonstrate and promote the #ENSAV9MANTRAS through live events, campus projects, and social media storytelling.
Behavioral Change	To inspire behavioural change among youth and households — making energy efficiency a cultural practice.
Digital Storyline	To build a digital storyline where ALBATRO becomes the icon of energy awareness in India.

🗺️ 30-Day Process Flow

Phase	Activity	Description
Day 1 (1 Dec)	Flag-off Ceremony at IGEN HQ	Launch of ALBATRO mascot & Energy Yatra. Lighting of the “First Energy Lamp”. Where all college participated online.
Days 2–29	ALBATRO Campus Visits	ALBATRO visits one campus daily. Each campus hosts one Energy Action Event promoting #ENSAV9MANTRAS.
Days 2–29	Digital Flight Log	Each day’s host posts photos/videos on social media with hashtags: #ALBATROEnergyYatra #ENSAV9MANTRAS #IGEN #EnergyFreedom.
Day 14	National Energy Cons Day	Mid-journey reflection event with all campuses online; shared energy-saving stories and videos.
Day 30 (30 Dec)	Valedictory at Final Campus	ALBATRO completes his flight; presentation of awards, Energy Yatra impact report & lighting of the “Energy Freedom Lamp”.

►

💡 Mascot Engagement Concept

Element	Description
Energy Passport	ALBATRO carries a travel log stamped at each campus; digital version posted daily.
Energy Torch	Symbolic LED lamp passed from one college to the next — representing transfer of awareness.
Campus Energy Spot	Each campus installs a “Light Up Corner” where one new energy-saving device, idea, or poster is displayed when ALBATRO visits.
Student Interaction	Selfies with ALBATRO + pledges: “I saved 1 unit today.”
Digital Flight Map	IGEN website shows ALBATRO’s 30-day route with updates and photos.

💰 Participating Academic Institutions

Lighting Albatro #ensav9mantras:

Dr. M.G.R. Educational & Research Institute
Rajalakshmi Institute of Technology (Chennai)
Kingston Engineering College (Vellore)
AMET Deemed to be University
Ponjesly College of Engineering (Nagercoil)
GIET University, Odisha
Stella Mary’s College of Engineering (Nagercoil)
M.A.M. College of Engineering & Technology
Study World College of Engineering (Coimbatore)
St. Joseph’s College of Engineering (Chennai)
B S Abdur Rahman Crescent Institute of Science and Technology (Chennai)
Velammal College of Engineering (Chennai)
St. Xavier's Catholic College of Engineering (Nagercoil)
Swarnandhra College of Engineering (Narsapur)
Dr. L. Bullaya College of Engineering (Visakhapatnam)
JCT College of Engineering (Coimbatore)
KPR Institute of Engineering & Technology (Coimbatore)
St. Joseph’s Institute of Technology (Chennai)
Shri Vishnu College of Engineering for Women (Bhimavaram)
KCG College of Technology (Chennai)

🏆 Awards & Recognition

Category	Icon	Description
Energy Saver Institution Award	🏫	Best host campus implementing measurable energy action.
Best #ENSAV9MANTRA 2-Minute Video	🎥	Creative video explaining one mantra with impact.
ALBATRO Ambassador Award	🕊️	To the student volunteer representing the mascot and spreading awareness most effectively.
Digital Impact Champion	🌍	For best online storytelling and public engagement.

*All winners recognised at the Valedictory Celebration with trophies and cash prizes.

📈 Expected Impact

Metric	Target
Participating Institutions	30
Student Participants	10,000+
Public Reach (Digital + Offline)	1 Million+
Verified Homes Reached	5,000+
Estimated Energy Savings	50,000+ kWh
CO₂ Reduction	≈ 40 tonnes

🕊️ IGEN ENERGY YATRA 2025 The ALBATRO Journey